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The Insights Igniting Mushroom Squared

With a PhD in Food and Bioprocessing and over 25 years of experience in the food and pharma industry, Dr Shekhar Patel spent his career in large corporations, bridging the gap between innovative ideas and real-world impact.

However, here's the truth that he learned the hard way: Big companies often sacrifice bold, nutrient-rich products for the sake of mass-scale affordability.

Which product goes to market is not decided by scientists; it is agreed upon in the CFO's office. What starts as a game-changer in a lab ends up diluted on shelves, leaving consumers (and our planet) shortchanged.